Clik here to view.
What’s in Your Bucket: Products or People?
When we want to sell more products and services, it’s only natural to ponder a variety of ways we can hit our monthly revenue targets for each one. What can I do to sell more keynotes, breakouts,...
View ArticleClik here to view.
Ask Yourself These Strategy-Starter Questions
Now that you’re looking at people instead of products or profit centers, (see “What’s in Your Bucket: Products or People” post) here are some questions to spark some strategic marketing, advertising,...
View ArticleClik here to view.
Kindergarden Consumers
I was in Colorado for the 4th of July and was hunting for a Starbucks to get my signature drink: iced, venti, unsweetened, no added water, black iced tea. Bailey, my 5-year-old granddaughter was my...
View ArticleClik here to view.
Simple, Subtle Tip for Better Layout Using Photos
Getting people to pay attention to your message and to stay with your message is a combination of a gazillion or so factors, including headline (or subject line in an email), concept, tone, emotion,...
View ArticleClik here to view.
Marketing Should Make You Feel Something, But Not This
I subscribe to Seth Godin’s blog, and I recommend you do, too. I flinched big time, however, when I read the following post: The Panhandler’s Secret (February 27, 2009) When there were old-school...
View ArticleClik here to view.
What’s Your Story?
The Search Engine That Could. Google has bragging rights, no doubt about it. They’re the biggest, some might even say The Best, and they have top-of-mind name recognition all over the planet. Yet, when...
View ArticleClik here to view.
Say what, Starbucks?
Starbucks Chairman, President and CEO Harold Schultz just sent me an email showing the company’s updated logo. Mind you, all they did was remove the word circle that says Starbucks Coffee and change...
View ArticleClik here to view.
Are You Looking for New Business in All the Best Places? (Here’s a fresh...
I’ve heard many a phrase, metaphor and analogy around the act of drumming up more business and sales. Hey, look what I did right there! Pah dum pum pum. My question is about where you pound your drum,...
View Article