Now that you’re looking at people instead of products or profit centers, (see “What’s in Your Bucket: Products or People” post) here are some questions to spark some strategic marketing, advertising, promotion and communication activities: Current Customers/Clients Objective = Retain How can you, your product or service: • Become a more important part of their lives and business? • Increase the depth of the relationship, “share of wallet,” find cross-sell and up-sell? • Foster loyalty and build barriers to prevent outflow? • Expand product/service lines? • Improve communication? Past Customers/Clients Objective = Recover • Do you know exactly why they....
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