The Search Engine That Could. Google has bragging rights, no doubt about it. They’re the biggest, some might even say The Best, and they have top-of-mind name recognition all over the planet. Yet, when it came time for a Superbowl commercial, they didn’t say any of that. Not directly anyway. Instead, they told a story. A love story. No actors, no voice over announcer describing how Google works or why you should try it, not much of a production budget, either. And they still had you at the first frame, intrigued and involved in the message, connecting the dots, theater....
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