Starbucks Chairman, President and CEO Harold Schultz just sent me an email showing the company’s updated logo. Mind you, all they did was remove the word circle that says Starbucks Coffee and change the color of the mermaid–oh, wait, he called her a siren–from black to green. Why the change? “Our new brand expression [he means logo] reflects our evolving freedom and flexibility to serve and connect with our customers in meaningful ways while continuing to represent the integrity, quality and consistency of the Starbucks Experience,” his email said. Huh? Blah. Blah. Blah. I don’t drink coffee, yet I adore....
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