I’ve heard many a phrase, metaphor and analogy around the act of drumming up more business and sales. Hey, look what I did right there! Pah dum pum pum. My question is about where you pound your drum, dial for dollars or press the flesh. Where do you take, put or place your message so that it reaches as many of your ideal target audience as possible? Here’s the analogy answer. Fish where the fish are biting. That’s what many a marketing and media strategist will tell you. It makes sense literally (when you’re trying to catch dinner), and figuratively....
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